• 🎀 WHO 🎀

    black woman-owned est. 2023 by Lex

  • 🧁 WHAT 🧁

    dreamy desserts & cute baker merch

  • 🌴 WHERE 🌴

    located in sunny so-cal

    oceanside, ca

  • 🥂 WHY 🥂

    you deserve dessert as special as the moment

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SHOP OUR ✨IT GIRL✨ MERCH

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INDULGE IN OUR FAN FAVS 😋

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About Fueled by Flour: A Groovy Flour-Powered Cakery

Fueled by Flour is a black women-owned girly pop cake brand, founded by the icing icon herself, Lex Holley, in June 2023. We’re here to build a world where celebration is a lifestyle, creativity feels limitless, and every baker, party thrower, and goer feels seen and unstoppable. Our sole mission is to create desserts, merch, and experiences that spark joy, empower creativity, and celebrate everyday moments while championing inclusivity, flavor, and fun.

Learn More About Our Story 💖

FAQS

Where are you located?

We are a cottage food operation located in Oceanside, CA

Are your desserts pick-up only?

Yes, at this time we only offer pick-up

How far in advance should I order?

at least a week in advance is appreciated but in some cases orders can be accepted in 5 days

Do you ship merch?

Yes, we ship nationwide

How do I order custom dessert

click on the "order form" tab in the navigation bar. Fill out completely, e-sign our contract and wait 48hrs for a response to go over the details