A note from our CEO

Hey! I'm Lex
I started baking when I was a teenager. Just me, a hand mixer, and a lot of trial and error in the kitchen. What began as a creative outlet slowly became something deeper: a way to bring joy, express myself, and connect with others. For a long time, I dreamed about turning that passion into something real, but fear and self-doubt held me back.

In 2023, after years of praying, second-guessing, and finally deciding to bet on myself, I launched Fueled by Flour. With God’s guidance and a whole lot of courage, I turned my love for cake into a business rooted in celebration, creativity, and community.

What started as custom cupcakes for family and friends has grown into a brand that blends flavor, flair, and purpose, serving up party-ready desserts, hot girl baker merch, and digital products for fellow creatives. Fueled by Flour isn’t just my business. It’s my love letter to joy, and a reminder that everyday moments are worth celebrating.

MORE ON LEX

🥂 For the Culture (and the Cake) 🥂

The Brand

Fueled by Flour is a proudly Black woman-owned brand built for the girlies who value flavor, flair, and flour-power. Through cake, merch, and community-led experiences, we celebrate baking as culture and celebration as a lifestyle using our platform to center joy, inclusivity, and representation.

Our Mission

To create desserts, merch, and experiences that spark joy, empower creativity, and celebrate everyday moments while championing inclusivity, flavor, and fun.

Our Vision

To build a world where celebration is a lifestyle, creativity feels limitless, and every baker, party thrower and goer feels seen, supported, and unstoppable.

Our Culture Pillars

Community: We proudly serve a diverse, inclusive community where everyone is welcome at the table.

Care: Care is in everything we do, from the ingredients we choose to the way we treat our clients. We value people over profit!

Creativity: At Fueled by Flour, innovation means blending bold flavors, fresh ideas, and aesthetic design to create something truly original.

Celebration: Fueled by Flour was built on the belief that life is sweeter when we celebrate the little things.

🍰 Life’s Too Short for Boring Cake 🍰

Why Choose Fueled by Flour?

Because your dessert deserves more than ordinary ✨

  • Made With Care – Every cake, cupcake, or kit is crafted with intention, from flavor to design.
  • Creative & Custom – Your vision comes to life with unique, on-trend designs and fully customizable flavors.
  • First-Time Friendly – We guide you every step of the way, from ordering to pickup, so you feel confident and stress-free.
  • Community & Joy-Focused – Proudly Black woman-owned, Fueled by Flour centers inclusivity, celebration, and connection.
  • Experience-Driven Desserts – Beyond cake, we create treats that make your moments feel special, shareable, and totally Instagram-ready.
  • Quality Without Compromise – Small-batch, made-to-order, and designed to impress without ever feeling over-the-top.

First-time tip: Start simple with a Bento Cake or 6-inch layered cake, they’re our most-loved for a reason!

What We Offer

Party-ready desserts designed to celebrate big moments and everyday wins. If this is your first time ordering, start with what fits your moment best. We’ve got options for every kind of celebration.

Bento Cakes (Round & Heart)

Mini cakes serving 1–2 people. Small, cute, and perfect for personal celebrations.
Best for: birthdays, date nights, self-care days, surprise treats, “just because” moments.

Layered Round & Heart Cakes

Our classic statement cakes, available in:

  • 4-inch (serves 3–8)
  • 6-inch (serves 12–14)
  • 8-inch (serves 20–22)

    Best for: birthdays, showers, dinner parties, milestone celebrations.

Cupcakes

Classic, crowd-friendly, and easy to customize for any occasion.
Best for: office treats, school events, casual celebrations, gifting.

Cupcake Bouquets

Our cupcakes turned into a blooming, giftable bouquet — sweet, stylish, and totally Instagram-worthy.

Best for: gifts, birthday surprises, bridal showers, or just because you want to wow someone special.

Pull-Apart Cupcakes

A fun, shareable dessert that doubles as a centerpiece.
Best for: birthdays, girls’ nights, family gatherings, interactive celebrations.

DIY Decorating Kits

A hands-on dessert experience made for creative moments and cozy nights in.
Best for: girls’ nights in, birthdays, date nights, kids’ parties, creative bonding.

Specialty Treats

Cakesicles, cake pucks, and cake jars. they're each small but impactful.
Best for: party favors, dessert tables, gifting, sweet cravings.

First-Time Client Tip

Not sure what to order? Bento cakes and 6-inch layered cakes are our most popular picks and the easiest way to experience Fueled by Flour.

Flavors & Customization

First time ordering? We’ve got you. All of our desserts are made-to-order and fully customizable, so you can keep it classic or have a little fun with it.

Flavor Options

Choose from a mix of crowd-favorite classics, elevated deluxe flavors, and rotating seasonal picks.

Classic Flavors
Vanilla · Confetti · Carrot · Chocolate · Strawberry · Lemon · Red Velvet

Deluxe Flavors
Churro · Espresso · Salted Caramel · S’mores · Cookie Dough · Cookies & Cream · PB Chocolate

Seasonal Flavors (available for limited times)
Apple Pie · Chai Latte · Gingerbread · Peppermint Mocha · Egg Nog · Pumpkin Spice · Strawberry Lemonade · Matcha Latte · Peaches & Cream

Custom Add-Ons

Want to elevate your order? Add a little extra.

  • Edible images
  • Strawberry or raspberry filling
  • White, milk, or dark chocolate ganache
  • Caramel or salted caramel
  • Cake toppers

First-Time Flavor Tip

If you’re unsure where to start, we recommend Confetti, Red Velvet, Chocolate, Espresso or Churro they’re versatile, crowd-pleasing, and perfect for any celebration.

Availability and add-ons may vary by dessert type.

Serving Sizes & Tips

  • Bento Cakes (4-inch) – Serves 1–2 people.
  • Layered Cakes:

    • 4-inch → Serves 3–8

    • 6-inch → Serves 12–14

    • 8-inch → Serves 20–22
  • Cupcakes & Pull-Apart Cupcakes – Count 1–2 per guest.
  • Cupcake Bouquets – Each bouquet has 6–12 cupcakes (depending on size).
  • DIY Decorating Kits – Makes 2 bento cakes or 6 unfrosted cupcakes.

💡 Pro Tip: Always round up for extra guests, it’s better to have one more slice than one less!

💡 Pro Tip: Be sure to follow the cutting guide provided for desired serving portions

💡 Pro Tip: Need more cake servings ? Bundle and save 15%!. Order cupcakes or cake treats on the side to supplement servings.

Ordering & Timing

We keep things simple, intentional, and stress-free, especially if this is your first time ordering with us.

How Ordering Works

  1. Fill out our order form via the navigation tab.
  2. Double-check all details so we get your vision exactly right.
  3. E-Sign our contract and submit your form
  4. Wait 24-48hrs for us to respond and confirm details.
  5. Once all details are confirmed we will send an invoice via the email given on the order form

Payment

  • 50% deposit is non-refundable — no deposit = no order.

All desserts are made-to-order and secured with a 50% non-refundable deposit. Orders are not confirmed until the deposit is received, and the remaining balance is due 7 days before pickup.

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Lead Time

To give each order the care it deserves, we recommend placing your order at least 5 days in advance. Availability is limited, especially during busy seasons, so earlier is always better.

Pickup Details

  • Orders are available for local pickup only (Oceanside,CA)
  • Pickup dates and times are confirmed at checkout
  • Please arrive within your 15-minute pickup window

Once your order is picked up, responsibility for transport and storage transfers to you. Storage and handling instructions will be provided.

Design & Customization Notes

Inspiration photos are welcome and used as creative reference. Final designs may vary slightly as each dessert is handcrafted and interpreted through our own artistic lens. Color matching and decorative details are done thoughtfully but are not guaranteed to be exact.

Changes, Cancellations & Refunds

  • Changes must be requested 7 days before pickup
  • Orders may be cancelled up to 7 days in advance
  • Deposits are non-refundable
  • Store credit may be issued at our discretion if concerns are raised at pickup or within 24 hours

First-Time Client Tip

If you’re unsure about timing or what to order, we recommend starting with a bento cake or 6-inch cake, they’re our most popular options and the easiest to plan around.

Pricing

All Fueled by Flour desserts are made-to-order with care, creativity, and personality and priced to match the quality and experience you get.

General Pricing Guide (starting prices, subject to customization & add-ons)

  • Bento Cakes (Round & Heart, serves 1–2) – Starting at $20

  • Layered Cakes:
    • 4-inch (serves 3–8) – Starting at $40

    • 6-inch (serves 12–14) – Starting at $70

    • 8-inch (serves 20–22) – Starting at $125


  • Cupcakes – Starting at $24 per 1/2 doz


  • Pull-Apart Cupcakes – Starting at $24 per 1/2 doz


  • Cupcake Bouquets (6–12 cupcakes) – Starting at $30–$50

  • DIY Decorating Kits – Starting at $40

  • Specialty Treats (cakesicles, cake pucks, cake jars) – Starting at $42 per doz


💡 Pricing Notes:

  • Final price depends on size, flavor, design, and add-ons like fillings, ganache, or custom toppers.
  • All orders require a 50% non-refundable deposit to secure your date.
  • Balance is due 7 days before pickup.
  • Disclaimer: These are starting prices and may increase depending on customization, seasonal ingredients, or size upgrades.

Care & Storage

  • Desserts are best enjoyed within 24–48 hours of pickup.
  • Transport: Keep flat, level, and cool in your vehicle. Avoid direct sunlight.
  • Storage: Refrigerate on a flat surface. Keep away from strong odors.
  • Serving: Remove from fridge 10–15 minutes before serving to bring buttercream to room temp.
  • Leftovers: Store slices in an airtight container in the fridge (3–5 days) or freeze (up to 2 months).

💡 First-Time Client Tip: Following these simple steps ensures your cake or cupcakes arrive perfectly intact, look gorgeous, and taste amazing.

Popular Picks

Not sure where to start? These fan favorites are tried, tested, and guaranteed to impress

  • Heart Bento Cakes – Mini and sweet, perfect for personal celebrations.
  • 6-inch Layered Cakes – Perfect for small gatherings and milestone celebrations.
  • Pull-Apart Cupcakes – Shareable, fun, and centerpiece-worthy.
  • Cupcake Bouquets – Blooming, giftable, and totally Instagram-ready.
  • DIY Decorating Kits – Hands-on fun for girls’ nights, birthdays, or creative bonding.
  • Classic & Deluxe(year-round) – Perfect for everyday celebrations.
    Flavors: confetti, chocolate, red velvet, churro, espresso
  • Seasonal Favorites (limited-time) – Perfect for cozy celebrations.
    Flavors: Apple Pie, Chai Latte, Egg Nog
  • Shimmer Glass Cans

    "The Pantry MVP" is the go-to glass cup for iced drinks during bake days, work days, and everything in between.

  • Lanyard Wristlets

    “The Crew Keys” are a functional, grab-and-go essential designed for busy, hands-full days. It keeps keys, charms, and small essentials secure while still looking intentional and stylish.

  • Shimmer Tumbler

    The “Hot Girl Hydrator” is a reliable, go-everywhere drink companion made for long bake days, work sessions, and errands. It’s designed to keep drinks at the right temperature while fitting seamlessly into daily routines.

  • Vinyl Stickers

    Our "it girl decals" are functional, low-effort pieces that instantly personalize everyday items. They’re made to stick cleanly, last well, and upgrade laptops, water bottles, bake bins, and planners without fuss.

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