A note from our CEO

Hey! I'm Lex
I started baking when I was a teenager. Just me, a hand mixer, and a lot of trial and error in the kitchen. What began as a creative outlet slowly became something deeper: a way to bring joy, express myself, and connect with others. For a long time, I dreamed about turning that passion into something real, but fear and self-doubt held me back.

In 2023, after years of praying, second-guessing, and finally deciding to bet on myself, I launched Fueled by Flour. With God’s guidance and a whole lot of courage, I turned my love for cake into a business rooted in celebration, creativity, and community.

What started as custom cupcakes for family and friends has grown into a brand that blends flavor, flair, and purpose, serving up party-ready desserts, hot girl baker merch, and digital products for fellow creatives. Fueled by Flour isn’t just my business. It’s my love letter to joy, and a reminder that everyday moments are worth celebrating.

MORE ON LEX

Our Culture Pillars

  • Community

    We proudly serve a diverse, inclusive community where everyone is welcome at the table.

  • Care

    Care is in everything we do, from the ingredients we choose to the way we treat our clients. We value people over profit!

  • Creativity

    At Fueled by Flour, innovation means blending bold flavors, fresh ideas, and aesthetic design to create something truly original.

  • Celebration

    Fueled by Flour was built on the belief that life is sweeter when we celebrate the little things.

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  • OUR MISSION

    To create desserts, merch, and experiences that spark joy, empower creativity, and celebrate everyday moments while championing inclusivity, flavor, and fun.

  • OUR VISION

    To build a world where celebration is a lifestyle, creativity feels limitless, and every baker, party thrower and goer feels seen, supported, and unstoppable.

The Fueled by Flour Spark

WHERE EVERYDAY IS A REASON TO CELEBRATE

From the beginning, Fueled by Flour has been about more than cake. It’s a space to make joy feel accessible again, to slow down, romanticize your life, and eat delicious cake just because. We specialize in party-ready treats like heart cakes, cakesicles, cupcakes, and more along with a growing line of hot girl baker merch. Our mission is simple: make everyday a party and give people a reason to smile, no matter what kind of day they’re having.

click to order your dessert today

Made with Intention

CREATING FOR THE GIRLIES WHO GET IT

Our merch is designed with care and packed with personality. Every piece is made to add function to your life and style to your kitchen. Intentional, and full of baker energy. This is gear that matches your vibe and celebrates your craft.

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Flour Fam Forever

WHERE COMMUNITY MEETS CREATIVITY

Fueled by Flour is proudly Black woman-owned and community-centered. We believe dessert can be powerful and we use our platform to center joy, inclusivity, and representation. We’re building more than a brand, we’re building a movement.

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Shop Our Merch 🪩

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