• WHO

    black woman-owned est. 2023 by Lex

  • WHAT

    dreamy desserts & cute baker merch

  • WHERE

    located in sunny so-cal

    📍oceanside, ca

  • WHY

    you deserve dessert as special as the moment

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About Fueled by Flour: A Groovy Flour-Powered Cakery

Founded by the fabulous baker extraordinaire and SoCal native, Lex Holley, in her kitchen back in 2023, Fueled by Flour is not your average bakery. Oh no, we're all about breaking the mold and adding a sprinkle of magic to every cake we create. And did we mention that we're proudly owned by a black woman? We're all about celebrating diversity and spreading love through the power of cake!

More About Lex

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Happy Clients 😍

  • I'LL DEFINITELY BE REORDERING

    I've been meaning to text you that the cupcakes were amazing!!! Thank you so much you totally exceeded my expectations the packaging was so nice!! I appreciate the attention to detail on each cupcake, they tasted very authentic and not store-bought. My family members were impressed I will definitely be re-ordering.

    - Yasmin K.

  • THEY WERE A HIT!

    Lex- Thank you so much for making the cupcakes. They were a hit. One person said you need to go on Cupcake Wars! 🥳🎂🥰

    - Kim L

  • YOU BROUGHT ME BACK TO MY CHILDHOOD

    Omg Alexis!! You took me back to my childhood sweet girl! The Ferro Rocher was my favorite chocolates from Italy!! Your cupcakes are so good thank you.

    - Elena L

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